Students were struggling to find the university resources they needed. They weren’t reading email communications, and they didn’t have a place to connect with each other digitally and build strong peer-to-peer relationships.

At the time APU became a customer, they had an app from another vendor that they had built upon internally. But it wasn’t working well. It was clunky and hard to navigate and it didn’t have the ability to share program or event information, so administrators were still relying on email communications that went unread.

Furthermore, because APU’s old app lacked engaging community features—like Channels, a Campus Wall, and direct messaging—students weren’t able to use it to connect with each other, so they weren’t able to gain a sense of community or belonging, factors that years of research has shown determine student success and retention.