Email headaches, no connectivity and poor experiences
Students were struggling to find the university resources they needed. They weren’t reading email communications, and they didn’t have a place to connect with each other digitally and build strong peer-to-peer relationships.
At the time APU became a customer, they had an app from another vendor that they had built upon internally. But it wasn’t working well. It was clunky and hard to navigate and it didn’t have the ability to share program or event information, so administrators were still relying on email communications that went unread.
Furthermore, because APU’s old app lacked engaging community features—like Channels, a Campus Wall, and direct messaging—students weren’t able to use it to connect with each other, so they weren’t able to gain a sense of community or belonging, factors that years of research has shown determine student success and retention.
“The Community feature was unique to Ready Education. That and the collaborative relationship which would come from working with our dedicated Campus Success Consultant meant that we didn’t look at any other app vendors.”
Centralized Resources &
Tailored Student Mobile Notifications
University information and resources are now easily accessible in one centralized place. Thanks to the app’s targeted communication features, students now receive relevant announcements and reminders directly on their phones.
APU also has a vibrant online community where students can connect with each other and build strong, supportive relationships.
“Our student feed is now highly active,” explains Rachel Yost. She says students are now asking their questions to other students and getting peer to peer support almost immediately. This has saved staff time and resources and created a really positive student experience with some fantastic feedback from the APU Now Ambassadors, a student volunteer group that tests new features, provides the team with feedback, and suggests content for the app.
Future Hopes For APU’s Campus-Wide Mobile Platform
APU’s Marketing Coordinator Rachel Yost says they are excited about the new Content Preview feature, as it will allow them to share events and other app content within the student feed, the most visited area of the app.
Kyra Palmbush, another Marketing Coordinator on the APU Now team, says they are looking forward to the Forms feature so they can easily host polls and gather further student feedback directly within the app.
The team says they are also looking forward to onboarding even more university departments, continuing to add content in the app to make it a true campus-wide experience.