Annie

Enterprise App Success at Columbia International University

“When I was a student here, I was always going ‘other schools have apps...how do we not have one?’”                       

With so many communications going out year-round from multiple departments, it’s easy for students to feel overwhelmed and miss out on important information. According to Tyler Tong, Director of Campus Activities at CIU, “a huge goal this year was figuring out how to target students and communicate with them in a way that we are able to cut through all of the extra noise.” He realized that they needed a campus app in order to effectively communicate with students on the platform that they were using - mobile. 

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