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CLOSING THE COMMUNICATION GAP ON CAMPUS DURING A CRITICAL ORIENTATION PERIOD.
Challenges
McGill University was struggling to communicate activities, services, and key messages to large numbers of incoming students.
No Email Engagement
54% of campus emails are going unread by students and as a result, advisor messages and key academic deadlines were missed.
Security Risks On Campus
There was no ability to ensure timely delivery of critical security information.
Orientation Challenges
McGill struggled to communicate activities, services and key messages to large numbers of incoming students.
Solutions
The right social communication solution
Both McGill and Ready Education worked through a set of requirements in order to establish McGill's needs. The Campus Wall enables campus-sourcing answers to low-impact student queries, significantly saving staff time
Targeted push notification delivery ensures the right message goes to the right student at the right time. This especially helped new students looking to get to grips in their early months at their new place of education.
- Using the campus newsfeed, students and administrators answered over 1,500 questions pertaining to orientation.
- Students across campus used the app to make new connections, send messages and engage with their campus community.
Solutions
Increasing Security and centralizing resources
Key security measures were established throughout the campus to offer a peace of mind for student and parents with a number of key features that Campus App could offer. The 'Stubborn' push for critical security messages can override notification settings and require a long-press to release.
- Orientation staff saved over 250 hours of staff time by crowd-sourcing knowledge through the campus wall.
- 9 out of 10 students surveyed through the app said that it helped them get off to a good start at university.
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Institution
Public University
Students
40,000+
Since
1821
Location
Canada, Montreal
Outcomes
McGill University worked with Ready Education to develop and launch their mobile strategy specifically targeting first year students.
Overall, 90% of students that used the app would recommend it to their peers
McGill University was able to save 250 hours of staff time spent answering low-impact student questions by crowd-sourcing knowledge on the community feed.
Students were able to find critical orientation and first-year information when they needed it the most, leading to 8 out of 10 students saying the app helped them get off to a good start.
Ollivier Dyens
Vice-Provost
"The app has made their lives easier and more productive. Students have responded very positively. Ready has done a fantastic job for McGill University.”
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Eager to hear more about how we can assist you with your communications challenges and increase student success?