Implementing a Successful Mobile Strategy
2468
Downloads
2017-2018 there were 2468 successful app downloads
2430
Friend Requests
Students across campus used the app to make new connections, send messages and engage with their campus community.
9157
Social Interactions
2017-2018 a total of 9157 posts and comments were created on the campus wall
16,889
Private Messages
Using the peer-to-peer chat messaging feature, 16,889 message were exchanged between 2017-2018
The Problem
Before implementing their mobile strategy, SMCC only had 1000 downloads of their campus app, over a 3 year period.
The Cost
- Campus emails were going unread by students
- Difficult to scale one-on-one communication across the institution
- Advisor messages and key academic deadlines were being missed
- Events were being skipped with no feedback provided
The Solution
Campus Wall enables campus-sourcing answers to low-impact student queries, significantly saving staff time
Targeted push notification delivery ensures that the right message goes to the right student at the right time.
'Stubborn' push for critical security messages can override notification settings and require a long-press to release.
The Outcome
Increased event attendance and gathered valuable student feedback
Increased deadline awareness and increased student engagement
Fostered an engaging mobile campus community
"The app has allowed us to identify and intervene with at-risk students by letting us know which students are engaging with campus activities, and which ones are not."- Jason Saucier, Director of Residential Life and Student Involvement