Connecting Students, Simplifying Systems: AUC’s All-in-One Engagement Solution

Before implementing CampusGroups, AUC relied on a patchwork of tools including Google Workspace (Forms, Sheets), manual registration systems, and email communications. This fragmented approach created challenges around:

• Managing student events and organizations efficiently.

• Tracking event attendance and participation.

• Streamlining orientation activities.

• Running peer programs and academic support initiatives.

• Analyzing engagement data and deriving actionable insights.

AUC needed a unified, data-driven platform to enhance engagement, belonging, and operational efficiency.

​​In Fall 2019, the university launched AUC Connect, powered by CampusGroups, to centralize student engagement and streamline operations across departments. The rollout included system integrations, single sign-on, and comprehensive training and support for a seamless launch.

Initially focused on digitizing event and club management, and driven by strong collaboration across Student Affairs, Alumni Relations, HR, and MarComm, AUC has since expanded its use of the platform, transforming how the entire campus connects and engages through:

• Events Management & Attendance Tracking – streamlining event planning while tracking engagement in real time.

• Surveys & Workflows – gathering insights and automating approvals to improve efficiency and data-driven decisions.

• Connection Programs – supporting peer tutoring, advising, and academic success through structured engagement.

• Co-curricular Transcripts & Badges – helping students record and showcase their involvement and achievements.

• Mobile App for Orientation & Real-time Updates – keeping students informed and connected on the go.

• Newsletters & Targeted Communications – ensuring timely, relevant outreach across the AUC community.

By building a unified digital ecosystem, AUC has fostered a truly connected campus experience, driving engagement, belonging, and a sense of community.

By adopting CampusGroups, The American University in Cairo successfully digitized and unified its student engagement ecosystem. What began as a tool for event and club management has evolved into a campus-wide engagement hub connecting students, staff, and faculty.

Through ongoing collaboration with Ready Education, AUC continues to expand its vision, leveraging technology to strengthen belonging, drive participation, and support student success at every level.