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Home › Success Stories › American University in Cairo
Success Story

Connecting Students, Simplifying Systems: AUC’s All-in-One Engagement Solution

Since launching CampusGroups in Fall 2019, The American University in Cairo (AUC) has transformed student engagement across its campus. By centralizing events, organizations, and communication into one connected platform—AUC Connect—the university streamlined operations, increased student participation, and deepened its sense of community.
Type of Institution:
Private Research University
Student Numbers:
6,900 Students
Client Since:
2019
Location:
Cairo, Egypt

About AUC

Founded in 1919, The American University in Cairo (AUC) is a leading English-language, U.S.-accredited institution in the Middle East. With a diverse and dynamic student body, AUC emphasizes liberal arts education, global citizenship, and community engagement.

Outcomes

Since implementing CampusGroups, AUC has seen measurable growth in engagement, satisfaction, and efficiency:
group members in 2025
+ 0 K
up from from 1,000 in 2019.
Freshman engagement in 2025
0 %
up 187% from 2022.
Event registrations in 2025
0 +
Rising from 1,000 in 2019 with participation expanding to include alumni, staff, and graduate students.

Challenges

Before implementing CampusGroups, AUC relied on a patchwork of tools including Google Workspace (Forms, Sheets), manual registration systems, and email communications. This fragmented approach created challenges around:

  • Managing student events and organizations efficiently.
  • Tracking event attendance and participation.
  • Streamlining orientation activities.
  • Running peer programs and academic support initiatives.
  • Analyzing engagement data and deriving actionable insights.

AUC needed a unified, data-driven platform to enhance engagement, belonging, and operational efficiency.

Solutions

​​In Fall 2019, the university launched AUC Connect, powered by CampusGroups, to centralize student engagement and streamline operations across departments. The rollout included system integrations, single sign-on, and comprehensive training and support for a seamless launch.

Initially focused on digitizing event and club management, and driven by strong collaboration across Student Affairs, Alumni Relations, HR, and MarComm, AUC has since expanded its use of the platform, transforming how the entire campus connects and engages through:

  • Events Management & Attendance Tracking – streamlining event planning while tracking engagement in real time.
  • Surveys & Workflows – gathering insights and automating approvals to improve efficiency and data-driven decisions.
  • Connection Programs – supporting peer tutoring, advising, and academic success through structured engagement.
  • Co-curricular Transcripts & Badges – helping students record and showcase their involvement and achievements.
  • Mobile App for Orientation & Real-time Updates – keeping students informed and connected on the go.
  • Newsletters & Targeted Communications – ensuring timely, relevant outreach across the AUC community.

By building a unified digital ecosystem, AUC has fostered a truly connected campus experience, driving engagement, belonging, and a sense of community.

“One Place to Connect”
“The CampusGroups platform has helped us consolidate resources. Instead of using multiple tools, students now have one place to connect, discover events, and get involved.”
Mario Salib
CRM Experience Strategist at AUC
“Proactive in Providing Solutions”
“The Ready Education team is always responsive, open to new ideas, and proactive in providing solutions for complex issues.”
Nehal Ramadan
Operational Excellence Senior Manager at AUC

Additional outcomes

Administrators highlight the benefits of streamlined workflows, accessible engagement data, and reduced manual processes, improving efficiency and reporting. Students value the simplicity of having all campus activities in one place, reflected in 100% of student clubs now using AUC Connect, a better sense of belonging, stronger event ratings, and a 4.4-star app review score. The university has also achieved measurable revenue gains through online payments and system consolidation.

Conclusion

By adopting CampusGroups, The American University in Cairo successfully digitized and unified its student engagement ecosystem. What began as a tool for event and club management has evolved into a campus-wide engagement hub connecting students, staff, and faculty.

Through ongoing collaboration with Ready Education, AUC continues to expand its vision, leveraging technology to strengthen belonging, drive participation, and support student success at every level.