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Home › Success Stories › Lamar University
Success Story

Points System Drives Participation at Lamar University

Lamar University supports a thriving student life community with over 200 active student organizations. In 2023, Student Organization Services, launched a customized Points Program within CampusGroups to boost campus involvement and provide measurable engagement insights.
Institution Type:
Public University
Customer Since:
2020
Number of Students:
16,000+
Location:
Beaumont, Texas

About Lamar University

Founded in 1923, Lamar University is part of the Texas State University System and serves a diverse student body. The university is known for its commitment to creating meaningful student experiences, fostering leadership development, and cultivating a vibrant campus culture.

Outcomes

Since the program launched, Lamar University has seen a 30% increase in student organization participation. CampusGroups has contributed through:
Boosted Motivation
Officers now have clear goals and incentives to engage with both the platform and campus activities.
Actionable Data
The university can track which organizations are active and how their engagement evolves over time.
Program Management
CampusGroups made it easy to manage and track the initiative.

Challenges

While Lamar’s student organizations were actively using CampusGroups for administrative tasks, Student Organization Services lacked visibility into the broader engagement of these groups. Key challenges included:

  • Unclear participation levels: It was difficult to know which organizations were engaged in events and activities beyond basic administration.
  • Balancing fairness: Larger groups often had a built-in advantage in participation-based initiatives.
  • Tracking off-platform engagement: The team needed a consistent, scalable way to measure both online and offline involvement.

Solutions

To address these challenges, Lamar customized the Points feature in CampusGroups to create a participation-based incentive program. The initiative aimed to:

  1. Increase group participation in campus events like athletic games, orientations, recruiting events, and leadership trainings.
  2. Reward organizations based on participation, not attendance numbers, ensuring smaller groups could compete fairly.
  3. Collect actionable engagement data to measure and analyze student group involvement.

The team researched best practices from peer institutions, and observed that leading programs awarded points for actions such as registering organizations, attending events that foster belonging, submitting service hours, or participating in leadership development opportunities.

Points Program at Lamar University

  • Points are awarded manually or automatically through completion rules (e.g., creating events, tracking attendance, submitting forms).
  • Categories were developed to align with Lamar’s priorities: administrative tasks, platform engagement, and campus participation.
  • Points were assigned based on difficulty and importance, with clear, measurable criteria for each activity.

The team implemented tier levels (Bronze, Silver, Gold, Red & White) to incentivize consistent engagement, resetting points each semester and carrying over tier benefits from the prior term.

“Our Points system has transformed how students approach involvement.”
“By making participation visible and rewarding, we’ve created a culture where students want to show up, engage, and take pride in their organizations.”
Kyle Fayan
Associate Director of Student Involvement
“CampusGroups helps our organization stay organized and connected.”
“I can post announcements, share volunteer opportunities, and keep our members informed about meetings and campus events—it makes it so much easier to stay engaged. ”
Lorena Tomov
Treasurer, Medlife at Lamar University
“The Points feature gave us a way to turn engagement into something tangible”
“It allowed us to reward participation fairly, regardless of group size, and create a fun sense of competition among organizations.”
Kyle Fayan
Associate Director of Student Involvement
“Since launching the program, we’ve seen a noticeable boost in motivation among student groups.”
“Officers have clearly defined goals, and we now have the data to see who’s truly active on campus. ”
Kyle Fayan
Associate Director of Student Involvement

Conclusion

The success of the Points Program has transformed how Lamar engages student organizations, making participation measurable, meaningful, and motivating. Next, the university plans to pilot a campus-wide version of the program for individual students, further strengthening its culture of involvement and community.