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Home › Success Stories › Lambda Sigma Upsilon Latino Fraternity Inc.
Success Story

From Yearly To Daily Connections: How LSU Expanded Brotherhood

Lambda Sigma Upsilon Latino Fraternity Inc. (LSU) is a national fraternity dedicated to mentoring and supporting underrepresented communities. In 2024, LSU launched Upsilon Connect, powered by CampusGroups, to modernize operations and better serve over 2,000 members. Today the platform drives transparency, accessibility, and engagement across all undergraduate and alumni chapters.
Type of Institution:
National Fraternity
Customer Since:
2024
Number of Chapters:
94 undergraduate & alumni chapters
Location:
National (Founded at Rutgers University – New Brunswick)

About LSU

Founded in 1979 by 20 Latino men at Livingston College of Rutgers University-New Brunswick, LSU was created by students, for students. While Latino-based, the fraternity is not Latino-exclusive and represents over 100 cultural backgrounds within its brotherhood. LSU’s guiding goals remain:

  • Academic Excellence
  • Cultural Awareness & Diversity
  • Serving as Role Models in the Community
  • Brotherhood

Unlike traditional fraternities, LSU uses culturally-based names and traditions for its chapters and lines, reflecting the diversity that defines its mission.

Outcomes

Upsilon Connect has become the organization’s central platform, empowering members to access events, join chat rooms, expand networks, and grow both personally and professionally. Since adopting Upsilon Connect, LSU has seen transformative results:
More than 12 times the number of logins
with over 50,000 in the first year.
Daily engagement
across members nationwide.
83%
national email open/click rate.

Challenges

Before Upsilon Connect, LSU relied on a basic membership management platform that created major barriers to engagement, including:

  • Members logged in only once a year
  • Emails were often blacklisted, limiting communication
  • No mobile app experience
  • Complicated login and navigation
  • Reporting was basic

In addition, prior to implementing CampusGroups LSU lacked transparency, relied heavily on word of mouth and email, and had limited access to resources as well as accessibility. The fraternity needed a modern solution that could scale with its growth and deliver a unified member experience.

Solutions

After a two-year evaluation of over 25 platforms, LSU selected CampusGroups as its engagement hub. The platform combines powerful features with member-focused benefits, including:

  • White-labeled mobile app (iOS & Android) with easy login and navigation
  • Network directory and chapter-specific groups for stronger connections
  • Online stores for merchandise, fundraising, and vendors
  • Customizable homepage with LSU branding
  • Gamification with badges, leaderboards, and friendly competition
  • Channel feeds, tailored emailing, push notifications, and forums
  • Automated workflows, polls, and chapter management tools
  • Membership dues collection with streamlined financial reporting
  • Event registration, check-in, and hybrid event support
  • Resume credentials to track accomplishments and involvement
  • Professional development, academic resources, and mental health support
  • Data-driven insights, including email stats and event participation metrics
  • Greater transparency and resource access across all chapters
“Upsilon Connect helps us continue that legacy”
“Our fraternity was founded by students for students. Upsilon Connect helps us continue that legacy by giving our brothers a platform built for engagement, connection, and growth.”
Eric Soler Jr.
National President
“It’s become the hub for everything we do”
“With Upsilon Connect, we’ve gone from once-a-year logins to brothers logging in every day. It’s become the hub for everything we do as a national organization.”
Lorenzo Torres
Director of Operations
“Giving our brothers a platform built for engagement”
“Our fraternity has a rich history but we are not making history. Upsilon Connect helps us continue that legacy our founding fathers and brothers before us created by giving our brothers a platform built for engagement, connection, and productivity.”
Eric Soler, Jr.
National President

Conclusion

By combining LSU’s traditions with a modern digital solution, Upsilon Connect has transformed the fraternity’s member experience into a clear, connected, and thriving community.

Looking ahead, LSU plans to expand its use of the platform with chapter-specific groups, career networks, internal stores, and new communication channels—making Upsilon Connect the digital heartbeat of the brotherhood and a powerful tool for growth.