How UINDY Drove Surging Downloads of Their Campus App

University of Indianapolis (UIndy) had a mobile app that was, “a poor representation of the website.” Many students stopped using the app due to the technical issues, and UIndy wanted to address several key challenges:

The 3 Main Challenges:

  • Leave their buggy app behind for a platform that offered the same experience students expected from other community-focused, mobile-first apps.
  • Address the lack of engagement on their current app, which reduced its impact as a communications channel.
  • Move beyond replicating their website and toward a student experience that tied together with their different information streams.
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"Students have been using the app since day one, which truly speaks to our high adoption rate."

Steven Freck, Associate Dean of Students

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