How UINDY Drove Surging Downloads of Their Campus App
University of Indianapolis (UIndy) had a mobile app that was, “a poor representation of the website.” Many students stopped using the app due to the technical issues, and UIndy wanted to address several key challenges:
The 3 Main Challenges:
- Leave their buggy app behind for a platform that offered the same experience students expected from other community-focused, mobile-first apps.
- Address the lack of engagement on their current app, which reduced its impact as a communications channel.
- Move beyond replicating their website and toward a student experience that tied together with their different information streams.
Steven Freck, Associate Dean of Students
"Students have been using the app since day one, which truly speaks to our high adoption rate."