MBA students come to business school for the network. They’ll make time for anything labeled career, but they often skip events labeled community, even though that’s where many of their most valuable professional relationships are built.
Reaching them is its own challenge. Business students are busy, focused, and ROI-driven, and they don’t have time to sort through every email and announcement. New research with AMBA & BGA found that only 1% of business school leaders believe their communications fully match how students consume information today.
In this on-demand panel, the Haas School of Business, University of California, Berkeley, the Questrom School of Business, Boston University, and Ready Education share how they’re making engagement worth a busy student’s time, from reframing community as career strategy to giving clubs one place to plan, promote, and track everything.
We’ll discuss:
✅ Why MBAs skip community events, and how to position them as career strategy
✅ Rewriting event pages and orientation messaging to boost participation
✅ Using one shared calendar so clubs stop competing for the same students
✅ Rewarding club compliance with points and recognition instead of penalties
✅ Using check-in data, not RSVPs, to make the case for budget
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