"it wasn’t the banners that drew users. Rather, recommendations from students who had already tried it drew in more downloads"
UTSA’s new strategy was to make everything available on mobile then, to retire the portal altogether.
Students felt the app was a pleasure to use and made their student lives so much easier.
Students equally enjoyed the app experience on their iPhones.
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“With zero advertising, the new app had 3,000 new downloads, in addition to 8,000 students who received the update to the existing app at the start of the academic year,” Wilson says. But this time, it wasn’t the banners that drew users. Rather, recommendations from the students who had already tried it drew in more downloads. “It’s all word of mouth.”
Bryan Wilson | Vice Provost Information Technology and CIO